Designing Fitt Insider for purpose of clarity

Fitt Insider provides decision-makers with insights and analysis on the business of fitness and wellness. We collaborated together to level up their readership experience across various their media properties.

Building a personalized farmacy of the future

Apoth├ękary is a plant-based farmacy offering natural alternatives to synthetic drugs and beauty products. We collaborated together to level up their brand + funnel through deeper product personalization.

The 6-month Review: Koso

I started working on the idea for Koso at the start of 2018. I connected with (my now cofounder) Bonnie over coffee & a mini-hike to share ideas

Launching the Territory brand to accelerate growth

Power Supply was tailored to a performance-oriented, CrossFit/Paleo loving customer. As our business grew, we learned that there was an opportunity to position our brand beyond performance-oriented folks. BackgroundPower Supply helped fuel active folks with tasty, good-for-them food by working with local chefs to prepare and deliver meal plans.

Scaling Power Supply to new markets across the country

Power Supply started with a hyper-focused product in a tiny niche (prepared meals + Paleo menu + Washington DC area.) We wanted to grow to fulfill our vision of easily accessible good-for-you food. To grow, we needed to learn if the model and product experience we developed in our first market would

Designing the first step towards personalized nutrition

Power Supply helped fuel active folks with tasty, good-for-them food by working with local chefs to prepare and deliver meal plans. We were the "easy button" for people who wanted to eat Paleo or Vegetarian, without the hassle of meal prepping, shopping, or cooking. The SetupPower Supply started with minimal