2020 · Product Lead · Fitt Insider
Designing Fitt Insider for purpose of clarity.
What started as a side project inside another business quickly outgrew the parent brand. Could we shift the brand—and it's collection of media properties—so it could stand on it's own?Read the case study ->
2020 · Product Lead · Apothékary
Building a personalized farmacy of the future
Could we help customers understand more about themselves + our product, so they'd be more likely to convert? Could we streamline the funnel to help scale eCom operations?Read the case study ->
2017 · Head of Product Design · Territory Foods
Launching the Territory brand to accelerate growth.
Could we re-position our brand closer to our north star of personalized nutrition to reach more customers in a deeper, more valuable way?Read the case study ->
2015 · Product Design Lead · Territory Foods
Scaling Power Supply to new markets across the country.
Would the business model and product experience we developed in one market work in other markets across the country?Read the case study ->
2014 · Sr. Product Designer · Territory Foods
Designing the first step towards personalized nutrition.
If we gave folks more control over their meals, would we keep them around longer? Or would decision fatigue prove too frustrating?Read the mini study ->